Campaign Idea 1 #TimsTreat for
Deal 1:
Big Idea: Make every child feel special by treating them to Timbits when they visit Tim
Hortons with their elders.
1. Hashtag: #TimsTreat
- This hashtag will be used to connect everyone participating in the campaign and share
their experiences on social media.
2. Tagline: "Treating Every Kid with Timbits!"
- This catchy phrase sums up the campaign's message, showing that Tim Hortons is
committed to giving children their favorite treat.
3. Visual Elements:
- Eye-Catching Posts: Create attractive posts with pictures of Timbits or kids holding
Timbits. The images should be colorful and show the joy of enjoying these delicious treats.
- Diversity: Make sure the campaign visuals represent children from different backgrounds,
showing that everyone is welcome at Tim Hortons.
4. Emotional Appeal:
- Focusing on Treats Kids Love: Highlight that Timbits are perfect for kids who don't drink
coffee. Position them as a special snack that kids can enjoy and feel happy about.
5. Social Media Engagement:
- User-Generated Content: Encourage customers to share their own photos and stories of
children enjoying Timbits using the hashtag #TimsTreat. Offer rewards like giveaways or
discounts to motivate participation.
- Heartwarming Stories: Regularly share heartwarming stories of children visiting Tim
Hortons and experiencing the #TimsTreat campaign. Share these stories on social media, the
Tim Hortons website, or other marketing channels.
6. In-Store Promotions:
- Kid-Friendly Environment: Create a welcoming atmosphere for children at Tim Hortons.
Add fun decorations, engaging activities, or a designated area for kids.
- Timbits Sampling: Offer free Timbits samples to children visiting Tim Hortons, allowing
them to try different flavors (if they have any) and find their favourites. This will create
excitement and encourage them to come back.
The #TimsTreat campaign aims to create a memorable and emotional experience for children,
showing that Tim Hortons values them by treating them to Timbits. By using social media,
attractive visuals, and promoting inclusivity, the campaign fosters a sense of community and
happiness around the Tim Hortons brand.
Deal 1:
Big Idea: Make every child feel special by treating them to Timbits when they visit Tim
Hortons with their elders.
1. Hashtag: #TimsTreat
- This hashtag will be used to connect everyone participating in the campaign and share
their experiences on social media.
2. Tagline: "Treating Every Kid with Timbits!"
- This catchy phrase sums up the campaign's message, showing that Tim Hortons is
committed to giving children their favorite treat.
3. Visual Elements:
- Eye-Catching Posts: Create attractive posts with pictures of Timbits or kids holding
Timbits. The images should be colorful and show the joy of enjoying these delicious treats.
- Diversity: Make sure the campaign visuals represent children from different backgrounds,
showing that everyone is welcome at Tim Hortons.
4. Emotional Appeal:
- Focusing on Treats Kids Love: Highlight that Timbits are perfect for kids who don't drink
coffee. Position them as a special snack that kids can enjoy and feel happy about.
5. Social Media Engagement:
- User-Generated Content: Encourage customers to share their own photos and stories of
children enjoying Timbits using the hashtag #TimsTreat. Offer rewards like giveaways or
discounts to motivate participation.
- Heartwarming Stories: Regularly share heartwarming stories of children visiting Tim
Hortons and experiencing the #TimsTreat campaign. Share these stories on social media, the
Tim Hortons website, or other marketing channels.
6. In-Store Promotions:
- Kid-Friendly Environment: Create a welcoming atmosphere for children at Tim Hortons.
Add fun decorations, engaging activities, or a designated area for kids.
- Timbits Sampling: Offer free Timbits samples to children visiting Tim Hortons, allowing
them to try different flavors (if they have any) and find their favourites. This will create
excitement and encourage them to come back.
The #TimsTreat campaign aims to create a memorable and emotional experience for children,
showing that Tim Hortons values them by treating them to Timbits. By using social media,
attractive visuals, and promoting inclusivity, the campaign fosters a sense of community and
happiness around the Tim Hortons brand.
